Assessment: Quantitave and Qualitative Data Analysis Report: 3,500.00 words, to include all content (including tables and references. Submit as word file. All assessments are subject to the University. Regulations. The Edinburgh Napier AI guidelines apply to this assignment .
There is no need for a contents page, introduction to the assessment or summary of the assessment. References must be in APA 7th style with citations and one reference list at the end of the document. The document must be submitted in Word (.doc) format. All SPSS data required is provided (module Moodle page). There is no primary data collection required for any part of the SOE11446 assessment. 3rd person writing style should be used throughout. The word count is 3,500 (+/- 10%) words and includes references and tables.
Questions 1 – 3 are likely to be around 1500 words in total and question 4 will total around 2000 words. Include the coversheet found on the Moodle pageYour report must address the following 4 questions: Q1. Run one frequency test and one descriptives test in SPSS. Copy and paste the relevant tables.
Explain the tables and the appropriate variable (one used in each) output. • Use the data provided on the Moodle page and follow the instructions on the Moodle page for downloading SPSS software. Q2. Run and clearly present a full valid chi-square test on two appropriate variables. This should include the null-hypothesis, validity identification, the steps for interpreting the chi-square test and finally a clear explanation of what the crosstabulation table is showing. • A chi-square with an association output will offer more scope for discussion of the process. • Use the data provided on the Moodle page and follow the instructions on the Moodle page for downloading SPSS software. Q3. Create a questionnaire for a business of your choice. •
Questionnaire should be between 6-8 questions. • Design the questionnaire using guidance for best practice (Unit 4). • Ensure a range of different type of data collecting questions are included. • Consider appropriate presentation, including answers and layout questionnaire should stand alone in terms of no other explanations necessary other than those on the questionnaire. • Consider ethics appropriately • Do not include links to access the survey •
Clarity of questions and their link to overall purpose • Measurement clarification (timeframe, quantity etc) • Specifics (memory, categories) • Instructions in questions (choose all that apply for example) • Flow (logical or do the questions provide insight too soon, do they repeat the same question etc) Q4. You are asked to devise an initial qualitative research and analysis proposal based on interviews and social media reviews to investigate the following scenario: ‘A restaurant has been advised that it is lately being perceived as expensive by customers and on social media. The business wants to understand the situation further along with relevant insights. •
No specific industry knowledge or context is necessary. • Explore the qualitative research considered most appropriate • Justify the route/s • Explore the analysis to be undertaken • Ensure rationales are in place • Written in 3rd person • No need to consider budget • Individual choices in relation to how the proposal is developed and what choices are recommended are acceptable • The document should be fully referenced using the APA 7th style.The assessment must follow the APA 7th style for referencing. A guide can be found on the website . ‘SOE11446 SPSS data file’ will be provided and is located on the SOE11446 Moodle site. Use this to answer questions 1-2 How does a business efectively and accurately collect information. What sort of data & justify the root and provide explanation.
CRITERIA and WEIGHTING FAIL GRADES F1-F6 PASS GRADES P1-P5 DISTINCTION GRADE D1-D5 Questions 1-2 (Analysis) 30% Works through the different types of analysis tests requested. (LO2, LO4) Information is inaccurate, inappropriate and/or is difficult to understand. No or poor references/information to support content Information is largely accurate or appropriate, with just minor omissions, or misunderstandings evident. Some references to support content. Information is well considered and accurate. Elements understood and conveyed in a professional style. Correct referencing where appropriate. Question 3. (Questionnaire) 20% Creation of an appropriate questionnaire. (LO1) There is a poor or no understanding of key issues in relation to developing a questionnaire and the necessary considerations. Would need addressing prior to piloting. The questionnaire is completed to a sound level with a clear understanding of key issues present. With a few or no alterations could be piloted.
The questionnaire demonstrates a thorough approach to questionnaire development. There is a clear understanding of all key issues, and they are identified through a professional document that requires no explanation. Ethical aspects considered and is near or at launch point. Question 4. (Proposal) 50% Development of a qualitative proposal (LO1, LO3) Overall, little has been shown to demonstrate understanding regarding qualitative research and analysis. Methods and analysis are confused, not present, or limited in insight. There is no, or little justification for the content put forward and the proposal would not be able to be implemented or would yield poor outputs. There is little or no support from references. No or little academic rigour in place. A mix of fair to very good understanding shown in relation to both qualitative research and analysis. Methods are appropriate as are the indicated analysis routes. The content is mixed with regard to how much would need to be reviewed prior to implementation.
However, there is evidence of references being used to develop and support content. Evidence of good academic rigour seen. A realistic approach has been taken. No primary research but evidences insight into how qualitative data would be considered. Overall, a mix of good to excellent understanding and insight shown. Sound demonstration of a qualitative approach for both viable research and analysis methods. Appropriate to scenario and justified with external sources. Strong academic rigour in place. No primary research but evidences insight into how qualitative data would be
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